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About Me

Location
Singapore
Languages
English

Seasoned Product manager helping SMEs build relevant, actionable, scalable &  value-based digital solutions by launching high impact changes, deriving meticulous insights & employing design thinking.

My expertise spans across critical aspects of product management, business analysis & transformation; encompassing strategic planning, UI/UX design, visual analytics, statistical analyses & reporting with added proficiency in predictive analytics, optimization techniques, and growth hacking strategies, all geared towards driving product success.

My domain knowledge extends across Enterprise SaaS & PaaS, Ecommerce Platforms/Shops, Desktop technologies, and Digital Wallets.

 4.67 rating from 3 reviews
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 4.67 rating from 3 reviews
Have you worked with Farah before?
Leave a review

Experience

Recent Work and Notable Career History

Product Manager
S&P Global MI, 2023 – Present

  • Spearheading strategizing, planning, refinement & deployment for closed-source desktop platforms like CapitalIQ, CapitalIQ Pro for feature additions, API, ingestions, experience & enhanced usage.
  • Rolling hypotheses for platform enhancements by rigorous testing via Heap & mixpanel, already improved visibility & tracking by 25%
  • Built predictive analytics’ multivariate solution for account renewals improving MoM retention, session time & total events by approx 20%

Innovation Strategist
Algo, 2021 -2023

  • Spearheaded & deployed BestBuy’s reporting Tool for Retail optimization enhancing merchant experience saving up on 150+ manhours, $3M in cost savings by verifying feasibility to building models, capabilities & features, launching on QA, Prod to retrospective reviews & Post deployment Analytics.
  • Strategized & delivered combination tool for Levi Strauss & Co.’s containing vendor selection Optimization analytics, Inventory management & Scorecard POC Tool, that resulted in double digit reduction in costs, manpower & 26% higher margins.
  • Ideated, Built & deployed a novel concept for health assessment tool with comparison features to drive $30M incremental revenue. Partnered across 5 different teams, 40+ internal stakeholders & external stakeholders to get planning resources and gain project buy-in. The plan was put in motion for team’s 2022 planning after several years of de-prioritization

Specialist Analytics & Insights
Veon, 2021-2021

  •  Reduced 24+ elaborate procedures into optimally viable solutions cutting up on 1.5m in Operating Costs via Optimization Modeling
  • Researched & deployed Performance reporting tool for 50+ regions along with continuous reporting and analyses (forecasts + key insights’ detection via KPI, scorecard & Adhoc reporting of franchises, vendors, agents, ROMs, RDMs) with 130% more visibility, modifying thresholds entirely.
  • Introduced advanced Data recording systems’ design & Dashboards for 10+ departments & 3 Vendor Accounts, resulting in 7x less processing time & 6% higher task completion rates.

Qualifications

Education

  • Master of Business Administration, General Management
  • Bachelor of Business Administration, Marketing & Sales

Skills

Product Management: 

  • Methodologies: Lean-Agile frameworks, Scrum, Waterfall, SAFe
  • Planning/Ideation: Foresight, strategizing, roadmaps, Pain point analyses, Hypothesis building, Market research,
  • Feasibility/Viability analyses, Requirements Gathering, Problem scenarios, PRD building, Go-to-market strategy, MVP planning, Sprint planning, Feature planning, User story writing, Prioritization, Stakeholder management, Product Roadmap Alignment, Customer Feedback Analysis
  • Designing: Customer journeys, value-driven UI/UX designs, wireframes, design thinking, process flows, funnel mapping, Interactive Prototyping, Information Architecture
  • Building + Testing: Backlog grooming, usability testing, A/B/n testing, deployment reviews, retrospective reviews, pre/post deployment analytics, quality assurance, release management, regression testing.

PM Softwares:

  • Jira, Azure, Heap, Mixpanel, Sketch/Invision, Figma, Miro, Optimizely, ProductPlan, Confluence, Trello

Analytics & Visualization Software:

  • EXCEL: Advanced Business Analytics, Solver, XLMiner, Macros, XLSTAT, PowerQuery, PowerPivot
  • SQL: Intermediate to Advanced queries
  • SPSS: Clustering, Factor/PCA Analysis,
  • POWERBI: DAX, Full Fledged Dashboards/Visual Analytic

Skills:

  • Foresight + strategizing + roadmaps, Pain points analysis + Hypothesis building, Market research + Market sizing,, Feasibility/viability analyses, Customer journeys, Prototyping/wireframing, Design Thinking, Usability testing, Go-to-market strategy, Backlog Grooming, Deployment & Retrospective reviews – Pre/post deployment Analytics & Visualizations, Quality Assurance, Stakeholder management.

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Recent Work and Notable Career History

Product Manager
S&P Global MI, 2023 – Present

  • Spearheading strategizing, planning, refinement & deployment for closed-source desktop platforms like CapitalIQ, CapitalIQ Pro for feature additions, API, ingestions, experience & enhanced usage.
  • Rolling hypotheses for platform enhancements by rigorous testing via Heap & mixpanel, already improved visibility & tracking by 25%
  • Built predictive analytics’ multivariate solution for account renewals improving MoM retention, session time & total events by approx 20%

Innovation Strategist
Algo, 2021 -2023

  • Spearheaded & deployed BestBuy’s reporting Tool for Retail optimization enhancing merchant experience saving up on 150+ manhours, $3M in cost savings by verifying feasibility to building models, capabilities & features, launching on QA, Prod to retrospective reviews & Post deployment Analytics.
  • Strategized & delivered combination tool for Levi Strauss & Co.’s containing vendor selection Optimization analytics, Inventory management & Scorecard POC Tool, that resulted in double digit reduction in costs, manpower & 26% higher margins.
  • Ideated, Built & deployed a novel concept for health assessment tool with comparison features to drive $30M incremental revenue. Partnered across 5 different teams, 40+ internal stakeholders & external stakeholders to get planning resources and gain project buy-in. The plan was put in motion for team’s 2022 planning after several years of de-prioritization

Specialist Analytics & Insights
Veon, 2021-2021

  •  Reduced 24+ elaborate procedures into optimally viable solutions cutting up on 1.5m in Operating Costs via Optimization Modeling
  • Researched & deployed Performance reporting tool for 50+ regions along with continuous reporting and analyses (forecasts + key insights’ detection via KPI, scorecard & Adhoc reporting of franchises, vendors, agents, ROMs, RDMs) with 130% more visibility, modifying thresholds entirely.
  • Introduced advanced Data recording systems’ design & Dashboards for 10+ departments & 3 Vendor Accounts, resulting in 7x less processing time & 6% higher task completion rates.

Education

  • Master of Business Administration, General Management
  • Bachelor of Business Administration, Marketing & Sales

Skills

Product Management: 

  • Methodologies: Lean-Agile frameworks, Scrum, Waterfall, SAFe
  • Planning/Ideation: Foresight, strategizing, roadmaps, Pain point analyses, Hypothesis building, Market research,
  • Feasibility/Viability analyses, Requirements Gathering, Problem scenarios, PRD building, Go-to-market strategy, MVP planning, Sprint planning, Feature planning, User story writing, Prioritization, Stakeholder management, Product Roadmap Alignment, Customer Feedback Analysis
  • Designing: Customer journeys, value-driven UI/UX designs, wireframes, design thinking, process flows, funnel mapping, Interactive Prototyping, Information Architecture
  • Building + Testing: Backlog grooming, usability testing, A/B/n testing, deployment reviews, retrospective reviews, pre/post deployment analytics, quality assurance, release management, regression testing.

PM Softwares:

  • Jira, Azure, Heap, Mixpanel, Sketch/Invision, Figma, Miro, Optimizely, ProductPlan, Confluence, Trello

Analytics & Visualization Software:

  • EXCEL: Advanced Business Analytics, Solver, XLMiner, Macros, XLSTAT, PowerQuery, PowerPivot
  • SQL: Intermediate to Advanced queries
  • SPSS: Clustering, Factor/PCA Analysis,
  • POWERBI: DAX, Full Fledged Dashboards/Visual Analytic

Skills:

  • Foresight + strategizing + roadmaps, Pain points analysis + Hypothesis building, Market research + Market sizing,, Feasibility/viability analyses, Customer journeys, Prototyping/wireframing, Design Thinking, Usability testing, Go-to-market strategy, Backlog Grooming, Deployment & Retrospective reviews – Pre/post deployment Analytics & Visualizations, Quality Assurance, Stakeholder management.

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Reviews

  • Syeda Y
    5 out of 5

    –

    Yes, I highly recommend her. Confident, teamwork, content writer and observant. Reliable, and best player in your team :)

  • Maliha
    5 out of 5

    –

    Farah has always been a brilliant student with a bright mind and always ready to take over any challenge.

  • Samiullah A
    4 out of 5

    –

    Yes, I recommend Farah. Her attention to detail, diverse skill set, and communication abilities make her a valuable asset to the program. She will be a great asset to any team that gives her space to flourish.

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