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A woman smiling while holding a clipboard stands in front of stacked cardboard boxes. The image features text: "Cansulta Secures Milestone Trademarks: What It Means for Our Future—and Yours" by Alexandra Kapelos-Peters.

Cansulta’s Trademark Milestone: What It Means for Our Future—and Yours

After nearly four years, Cansulta celebrates securing its registered trademarks, marking a milestone in brand protection and global credibility. Discover why trademarks matter for businesses and how they help safeguard brand identity, vision, and growth. Learn how a strong brand strategy goes beyond visualsâ€...
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Category: Cansulta, Comms & PR, Marketing, Startups, Strategy
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Sustainable Business in 2023: Good for the Environment, and the Bottom Line

Companies will be expected to have a positive impact on the environment and society, and those that don't will face harsh consequences. Is your business environmentally sustainable? Find out....
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Category: Advice, Comms & PR, Leadership, Marketing, Planning, Strategy, Tips
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6 Creative Ideas To Manage Your Business During The Holidays

Whether you own a restaurant franchise, a dropshipping company or an e-commerce store, management strategies during the holidays are crucial. Learn creative management ideas for the holidays....
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Category: Advice, Comms & PR, Leadership, Marketing, People & HR, Planning, Strategy, Tips
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DEIB for Business: Why You Need It

DEIB, or diversity, equity, inclusion, and belonging, is more important than ever for businesses. Having a DEIB strategy helps businesses to create and foster a more positive and meaningful culture for happier and healthier teams, as well as reducing turnover rates and the high costs associated with recruitme...
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Category: Advice, Comms & PR, Leadership, People & HR, Strategy
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5 Halloween Campaign Ideas For Your Social Media Plan

Incorporating a timely theme like Halloween into your social media content, is an opportunity to showcase your brand's personality. This content is an opportunity to share your product(s) or service(s) in a new, creative and fun way....
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Category: Advice, Comms & PR, Insights, Marketing, Strategy, Tips
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What Kind of Marketing Communications Partner Do You Need?

Marketing is a broad field, so it’s important to know which specialty to seek out in a marketing communications partner. This will enable you to build finely tuned strategies for marketing and reach your business goals faster....
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Category: Comms & PR, Marketing, Tips
Sean Danchuk 5 Keys to Designing

5 Keys to Designing a Presentation… people will actually want to watch!

Presentations are a big part of what we need to do to keep our teams aligned and communicate the value of our products and services. Some people seem like naturals, while the rest of us struggle to create or deliver presentations that keep anyone’s attention. Sometimes we dread them. Don’t worry, we have...
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Category: Advice, Comms & PR, Innovation, Strategy, Tips
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