News, Advice, and Resources
Stay up to date with the latest tips and news from Cansulta and our expert consultants.
A financial model is a representation of the company’s future performance. Use projections, assumptions and formulas to build a business model that calculates how your company will grow. A properly built model can help you communicate with lenders, investors and other stakeholders. This article will explain...
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A business built on a strong foundation is necessary to sustain long term success. Part of a good foundation always includes finances, and successful small businesses always keep cash flow in the back of their mind. Here are our top 5 financial mistakes to avoid when you manage a small business....
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With online sales expected to hit $1 trillion in the U.S. in 2022, the market is rich, but competition is fierce! Crafting a compelling marketing strategy is key if you want to catch the eyes of consumers. ...
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Different customers have different individual needs. Though they may come to you for one particular service, what they need from that service and their added daily value differs from customer to customer. Read more about customer segmentation and why it matters. ...
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Key performance indicators are a crucial way to measure the success of your startup. Defining vital KPIs are a must-have, but they’re also easy to mess up. You need to know how to define the right KPIs to help you build on your data. Here’s how to find the metrics you need to move your startup in the righ...
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Every business needs a vision and mission. This article explores the "WHY" behind Cansulta’s story: our "Reason for being" and our purpose....
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In this post, Marketing and Small Business consultant Angela Insalaco explores the importance of understanding psychology in marketing....
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We live in a day and age where the internet and business go hand in hand more than ever. Business practices are now so intertwined with online tools, softwares, and platforms that it’s hard to imagine running a business without them. In this article, you will discover a better way to implement online busine...
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In this continual state of uncertainty, how can we better prepare ourselves to move forward in the best way in 2022? In this post, Aviva shares 3 things to be aware of as we start the new year....
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This past year has brought a lot of unexpected changes. We're breaking down our top tips to stay resilient in business....
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