Dokan Service2

$1,500.00 excluding tax

Audit of your In-house Marketing

Services

  • Marketing

Goal:

  • Grow
  • Manage
  • Solve

Overview

An audit of your in-house marketing to evaluate their true value and effectiveness to the organization. This will include recommendations on how to get a greater ROI.

A man with light skin and short, red hair is wearing black-framed glasses, a purple shirt, and a dark blazer. He is looking at the camera with a neutral expression, standing against a plain, light-colored wall.
From Peter A
Have questions?Send me a message or book a free consultation.

Description

Sometimes we all get so busy we cannot see the wood from the trees and this can apply to your marketing team. They get so focused on creating content to generate sales leads that they do not evaluate how effective they are. Creating content is expensive so it needs to align with what prospects are looking for. So, how is your marketing team making that decision? 

 

With only 3% of your online prospects ready to purchase today, what is your sales and marketing team doing with the 97% that need nurturing in the sales pipe? Is their budget being wisely invested in the organization and what should the budget really be to achieve the financial goals of the company?  The audit will give you these and many other answers.

 

SCOPE:

  • Produce a report on the performance of the marketing department
  • Will include 3 x 30-minute meetings with key stakeholders
  • Recommendations on how to improve, any knowledge / expertise gabs and next steps
  • Consultant will conduct 1 hour meeting on findings and recommendations

 

DELIVERABLES/OUTPUTS: 

  • Recommendations presentation (MS PowerPoint exported into PDF, 15 slides)
  • Report in MS Word format (5-10 pages) with source data from MS Excel worksheet

 

TIMING:

This work typically requires 4 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.

 

ASSUMPTIONS

  • Includes up to 3 rounds of revisions based on Client feedback
  • Client will provide constructive feedback and guidance in reviews
  • Client will review & accept Deliverables with 7 days of final submission
  • Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
  • Client to provide access to Google Analytics, CRM, web data, sales data
  • Out-of-scope or additional requests will require a separate Engagement

Related products