Description
Finding or updating your brand identity is critical to long-term business success. Together we will develop a tailored approach to get your business back on track.
SCOPE:
- Kickoff session: We will align on your objectives and identify key stakeholders for the project in an initial 1 hour meeting.
- Working sessions: Following the kickoff, I will work with your core team to understand the current branding challenges, key target audiences, perceived brand strengths and weaknesses, and desired positioning among competitors.
- Research & Strategy: After understanding the challenges and market dynamics, I will create the initial brand identity requests (can include brand purpose, vision, mission, values, value proposition, and brand voice).
- Feedback: I will share the initial brand identity recommendation with your core team in a working session to gather feedback.
- Recommendation: I will rework and components of the strategy as needed following the feedback sessions to deliver my final brand identity recommendation.
DELIVERABLES/OUTPUTS:
- Recommended project scope
- Stakeholder working session findings
- Draft recommendation presentation
- Final recommendation presentation
TIMING: This work typically requires 4-12 weeks to complete. A specific timeframe for execution will be agreed upon between the Client and Consultant during a preliminary 1-hour consultation.
ASSUMPTIONS
- Includes up to 2 rounds of revisions based on Client feedback
- Client will provide relevant source materials & data, company brand and assets guidelines, and access to previous market research as needed
- Client will provide timely feedback and ensure availability for meetings
- Out-of-scope or additional requests (ex: brand messaging framework) will require a separate Engagement
