Description
Yes, get real insight into what your competitors are doing online. See how effective they are, their strengths and weaknesses and be able to compare. This will allow you to build a more targeted and strategic plan for your organization based on real-time data.
SCOPE:
- Digital Marketing Audit of one of your competitors, including 2 online meetings of 30 minutes each
DELIVERABLES/OUTPUTS:
- A full report (4-10 page document) on the online digital activity of your competitor that will show their rankings, budgets, SEO, social media and advertising campaigns etc.
TIMING:
- 2 weeks to produce the report. 1-2 hours to present the findings and conclusion summary
SCOPE:
- In-depth analysis of your competitor’s position, strengths/weakness and marketing activity
DELIVERABLES/OUTPUTS:
- Report (Word document, 4-10 pages) showing Magic Quadrant position, SWOT analysis, marketing activity i.e. SEO, online advertising spend, advertising, messaging etc.
TIMING:
- 4 weeks
ASSUMPTIONS:
- The client with provide the competitor to be analyzed.
