Description
I specialized in the Customer Value Management methodology at IBM and had the opportunity to interview many people to gather their insights as a way for an organization to determine where they could add more value. Although some clients chose a full social-science based focus group approach, many just wanted a simple conversation with people around some key questions. I can work with you to determine the right questions to ask, and then schedule and hold the interviews to provide you with an arms-length summary of feedback from your customers, partners, members or employees along the lines of the following:
SCOPE:
- Interview leading executive – what do you need to find out and from who? What do you hope to gain from this information, how will it be used.
- Create ideal interview questions together.
- Together with leading executive, select list of desired interviewees (usually 2X interviews expected)
- Contact potential interviewees, schedule up to 1 hr interview with up to 12 individuals.
- Summarize interviews to key “takeaways” and recommendations.
DELIVERABLES:
- Question list
- Interviews (and notes) with 12-15 people
- Summary meeting to discuss findings
- Final report
- Presentation (if required) of final report
OUTPUTS:
This achieves a deeper understanding of the perception of your organization..
TIMING: 1 month
ASSUMPTIONS: The key assumption is access to individuals for interviews and to the leading executive throughout the process.
