LinkedIn Strategy

For startups, social media isn’t just about showing up—it’s about showing value.

Investors, potential hires, and early customers are all checking your company page. If your content is inconsistent, unclear, or uninspiring, it signals the same about your business.

This strategy is built to help you fix that.

We take the guesswork out of what to post and why—so your social content actually supports your business goals, gains traction in the algorithm and attracts your ideal target audience persona.

Our comprehensive strategy is driven by audience insights, data, best practices and 15+ years in social media marketing – we will help provide structure, frameworks and tangible recommendations to accelerate your business objectives.

Discovery & Planning

• Client Brief
• 1-Hour Discovery Session
• 2-Hour Strategy Presentation

Custom Social Media Strategy Deck

• Competitive & Market Audit
• Social Listening Report [with Hootsuite Enterprise]
• Business Objectives
• Target Audience Personas (Up to 3)
• Key Messaging Framework
• Hashtag Strategy
• Content Strategy (Pillars + SEO-Aligned Keywords)
• 1 Year Content Calendar
• Linkedin Algorithm Advice and Platform-Specific Best Practices
• Measurement & KPI Framework
• Social Media Software Recommendations
• Budget recommendations for paid LinkedIn Ads in Tandem with Organic strategy