Description
We will work together to identify your target market, and the I will develop a marketing and advertising plan for you based on your industry and budget. Some advertising avenues include SEO, email, social media ads, influencer or affiliate marketing, or direct mail. Price depends on the level of detail you would like included. For instance, I can give a plan with basic instructions and expected returns, or I can go in depth and provide lead lists, influencers lists, detailed instructions on each avenue, email templates, best practices, training, etc.
SCOPE:
- 1 hour kick-off meeting to understand needs, budget, level of detail, industry, priorities, etc. which will influence the cost of the advertising plan
- Once agreed upon, I will create a marketing and advertising plan that will outline recommended advertising avenues, expected ROI for each avenue, best practices, etc.
DELIVERABLES/OUTPUTS:
- I will present to you my findings accompanied by a PDF report that will contain:
- Recommended advertising mediums and messaging
- Expected spend and ROI for each avenue
- Additional information as discussed:
- Lead lists
- Influencer lists
- Affiliate program recommendations
- SEO website optimizations
- Best practices, templates, instructions, and/or training
TIMING: Project is expected to take 3-4 weeks to complete, depending on the level of detail and training desired
ASSUMPTIONS:
- Client will provide a point of contact that will answer any necessary questions during the project
- Depending on the industry, some additional tools may be required to enhance recommendations. Those tools may require additional expenses, but those expenses will be approved by the client before purchase or can be waived with some impact to the recommendations
