Description
In this project we will both come to a similar conclusion about the business positioning in the market and its right segment to target the customers. This service will help you focus all your marketing effects to get the best result for your business with a minimal budget.
SCOPE:
- Consultant will review the business and analyze its current market structure and will provide a report on the changes that needed to be made.
- Consultant will engage with the segmentation rating chart and provide a Mckinsey matrix for targeting the right customer persona.
- Consultant will form the positioning statement based on the targeting outcome of the project.
- Consultant will also report the GTM, SWOT analysis, 4P’s, Porter five forces, and Financial analysis for the business.
- Includes a live meeting of 1 hour to present all my findings to the client.
- Consultant will also write up a report and present it to the client along with a minimum 20 slide deck presentation.
DELIVERABLES/OUTPUTS:
- Final Presentation (MS PowerPoint exported into PDF, Min 20 slides)
- Report in MS Word format (Min 10 pages) (1 Report)
TIMING: This work typically requires 4 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.
ASSUMPTIONS:
- Includes up to 4 rounds of revisions based on Client feedback
- Client will provide constructive feedback and guidance in reviews
- Client will review & accept Deliverables with 5 days of final submission
- Client will provide relevant source materials & data, licensed, company and brand assets & guidelines, etc.
- Out-of-scope or additional requests will require a separate Engagement
