Description
Scope:
Consultant will review/analyze/consider:
- Current customer data and analytics
- Sales and marketing performance metrics
- Existing market research and competitive landscape
- Product/service offerings and value propositions
- Customer feedback and testimonials
Consultant will develop/write/recommend/prepare/provide:
- Comprehensive Ideal Customer Profile (ICP)
- 3-5 detailed buyer personas
- Personalized marketing and sales strategies
- Recommendations for product/service improvements based on ICP and personas
Consultant will host/train/execute:
- Stakeholder workshops to gather insights
- Training sessions on utilizing ICPs and personas
- Strategy sessions for implementing personalized marketing approaches
- Includes 2-3 live meetings/collaborative working sessions of 2-3 hours each per month
Deliverables/Outputs:
- Recommendations presentation (MS PowerPoint exported into PDF, 20-25 slides)
- Report in MS Word format (15-20 pages) with source data from MS Excel worksheet
- Ideal Customer Profile document
- Buyer Persona profiles (3-5)
Timing:
This work typically requires 3-4 weeks to complete. A specific timeframe for execution will be agreed upon between Client and Consultant after purchase.
Assumptions:
- Includes up to 2 rounds of revisions based on Client feedback
- Client will provide constructive feedback and guidance in reviews
- Client will review and accept Deliverables within 7 days of final submission
- Client will provide relevant source materials and data, licensed company and brand assets and guidelines, etc.
- Out-of-scope or additional requests will require a separate Engagement
This service is offered on a monthly retainer basis, providing ongoing support and refinement of the ICP and buyer personas. The monthly engagement ensures that these crucial marketing tools remain up-to-date and effective as the market and customer needs evolve.
Key benefits of this service include:
- Improved marketing personalization: By understanding your ideal customers in depth, you can create more targeted and effective marketing campaigns.
- Enhanced product development: Insights from ICPs and buyer personas can inform product improvements and new feature development.
- Optimized lead generation and nurturing: Detailed customer profiles enable more efficient demand generation, lead generation, and lead nurturing strategies.
- Better alignment of messaging: Tailored messaging that resonates with your target audience, increasing engagement and conversion rates.
- Increased efficiency in marketing and sales efforts: By focusing on the most promising prospects, you can reduce wasted resources and improve ROI.
- Improved customer retention: Understanding your ideal customers helps in providing better service and fostering long-term relationships.
The consultant will work closely with your team to gather necessary data, conduct research, and develop comprehensive profiles that accurately represent your target market. Regular reviews and updates will ensure that your ICP and buyer personas remain relevant and continue to drive business growth.
This service is ideal for businesses looking to:
- Refine their target market strategy
- Improve customer acquisition and retention rates
- Enhance product-market fit
- Increase the effectiveness of their marketing and sales efforts
- Better understand and serve their customer base
