Description
Your Crash Course in Modern Selling!
Driving sales and revenue growth in today’s market is challenging. With tighter budgets and more distracted buyers, it’s difficult to capture their attention and cut through the noise to convert experienced buyers. You may feel overwhelmed by the multitude of tactics, advice, and “tried and tested playbooks” you’re expected to execute, all while trying to determine what really works.
The problem is that modern buyers are more empowered, skeptical, and distracted than ever before, and they generally dislike talking to salespeople. Therefore, it’s crucial to connect with buyers on a human level and cut through the noise.
To achieve this, you need to retool your sales playbook with tactics rooted in science and empathy, aligning your selling approach with the way people buy today.
The Cerebral Selling Sales Academy is a high-impact, foundational sales education series designed to help sellers, sales leaders, and entrepreneurs of all experience levels enhance and deepen their skills across four key disciplines modern sellers need to master:
Messaging: Communicate your value proposition in a powerful, differentiated, and emotionally-charged way.
Discovery: Uncover your customer’s known and hidden business, strategic, and emotional challenges.
Objection Handling: Understand and resolve the tactical and emotional roadblocks to winning more business.
Negotiation: Minimize concessions while delivering high levels of satisfaction at each stage of the process.
Who Is It For:
The Cerebral Selling Sales Academy program is ideal for professionals in complex selling environments (e.g., high-tech, software, business solutions, consulting, and other competitive industries) including:
- Front-line sales professionals – AEs, SDRs/BDRs, Solution Engineers
- Sales leaders – Managers, Directors, VPs, CROs
- Entrepreneurs – founders, small business owners
There is no experience prerequisite for this program. Sellers of all experience levels will gain significant value from the content and concepts presented.
What Do I Get:
- Four Comprehensive Training Courses
- Messaging: Communicate your value proposition in a powerful, differentiated, and emotionally-charged way.
- Discovery: Uncover your customer’s known and hidden business, strategic, and emotional challenges.
- Objection Handling: Understand and resolve the tactical and emotional roadblocks to winning more business.
- Negotiation: Drive more value from each opportunity while delivering high levels of satisfaction at each stage of the process.
Each course includes approximately 3 hours of online, self-paced instruction (12+ hours total), along with a knowledge-testing quiz at the end of each topic. There are also 24 exercises to complete across the program, encouraging deeper thinking about how to operationalize the tactics in your business. The content is self-paced, and most people take about 3 weeks to complete each course.
- Live Sales CoachingWorking through the course content is essential, but successfully using the tactics in real-world selling situations is the ultimate goal. The program includes access to 1-hour live coaching sessions twice a month. These sessions ensure you’re on the right track and provide coaching through the content, concepts, and specific sales opportunities. Ask questions, integrate the lessons, and win in the field.
- A Copy of David Priemer’s Bestselling Book “Sell The Way You Buy”This book is a valuable resource to reinforce and expand on the concepts in the program. The program content references specific pages and lessons from the book, making it easy to find the most relevant information.
- Certificate of CompletionUpon completion, proudly include this credential on your resume and LinkedIn profile to showcase your skills to the world!
