Description
There are important decisions to be made, after having written your business plan and created your brand guidelines, that involve spending a certain percentage of your launch budget to reach your target audience. After all, you will have clearly defined who will be buying from you and why they will buy from you, but the question remains as to how you will actually reach them and let them know your company exists.
Tailored to the startups of the world and their various budgets, you could walk around the block, knock on doors and introduce yourself and your offering, explain its value and seek a sale, or you could create and launch an advertising campaign, or a public relations campaign or a promotional campaign, or any combination of those options, among others, depending on the availability of time and money.
In order to make your life much less complicated upon launch, when you are inevitably approached by various companies offering to sell you their professional marketing services – and they can be quite aggressive to the uninitiated – it’s helpful to have The Introductory Marketing Plan to guide you through the decision-making process, whereby you can turn to any seller and state without apology: “It’s not in the plan.”
SCOPE:
- Consultant will review existing proposals and researched documents
- Consultant will explore and explain media options
- Consultant will provide input and clarify specific issues
- Includes 3-4 live meetings with Client typically lasting 15-20 minutes
OUTPUT:
- The Introductory Marketing Plan, easily understood, delivered within a few weeks
- The text-only document (no logos or graphics) will be provided in PDF format
ASSUMPTIONS:
- Client will provide constructive feedback and guidance in meetings
- Client will review and accept the plan within 5 days of final submission
- Out-of-scope or additional requests will require a separate Engagement
- Includes up to 4 rounds of revisions based on Client feedback
