An experienced marketing consultant with short, dark hair wearing glasses and a necklace with large blue stones smiles at the camera. She is dressed in a multicolored top with shades of blue, red, and gray. The background is plain white.

About Me

Location
Ontario, Canada
Languages
English, French

Hi, I’m Alexandra!
I’m a results-oriented & data-driven digital Operations, PMO, People, Product, Marketing & Finance leader who gets things done.

I help businesses succeed through the efficient and effective use of people, process, and technology. My expertise is in general business and management consulting with focus on digital marketing, operations and process design, and finance.

I’m passionate about people and business: I love collaborating to solve concrete business problems through empathy, technology, and innovation, and I care deeply about efficient operations and effective business and people management.

I bring 20 years of experience in professional services delivery, business consulting, digital marketing, and technology product design that spans industries. I’ve worked agency- and client-side at small startups, mid-size firms, with large companies, and for the government. Since 2018, I’ve also been privileged to work with distinguished clients through my own independent consulting practice.

I specialize in consulting for healthcare/pharma, transportation, tech, & education but welcome the opportunity to work with clients in all sectors!

Connect with me on LinkedIn!

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 5.00 rating from 3 reviews
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Experience

Over my career, I’ve led teams large and small in previous roles at Berkeley Payments (financial services), Publicis (advertising), Nurun (web and product strategy & design), Sapient (web development), K2 Digital/Klick (marketing technology), Mate1 (e-Commerce), IC Axon (pharmaceutical sales training), VIA Rail (e-Learning), and McGill University (IT training & support).

I’m an entrepreneur, passionate about startups and innovation, a 3x Founder with one exit to date. I happily serve as a Coach, Advisor, and Mentor to a number of startups.

Recent Work

2023

  • Podcast strategy and production for an international nonprofit organization
  • Fractional product and project management leadership for a global online fashion marketplace

2021-2022: Busy building Cansulta!

2020

  • Finance process analysis, design, and automation for a 200+ person global agency
  • Digital marketing strategy for a language school expanding internationally
  • Leadership & strategy workshops for the leadership team of a large Canadian healthcare provider
  • Process design, documentation, and training for a 75+ person project in 25 countries for a multinational CPG company
  • Netsuite to Zoho Finance migration and configuration for a major agricultural retailer

2019

  • “Big data” Workforce Analysis for a global pharmaceutical company
  • Organizational design and business process optimization (documentation & automation) for a mid-sized FinTech company
  • Project Management and Digital Asset Management tool evaluation for a 500+ person agency
  • Financial growth plan with KPIs, Marketing Plan & CRM strategy for a 10-year-old consulting business

Notable Work History

  • Principal Management Consultant, AKP Solutions, 2018+
  • Co-Founder, VP Operations/COO, Stratenym, 2019-2023
  • Head of Financial Operations, Hoxby, 2020
  • Structure Manager, Hoxby for Unilever, 2019-2021
  • Data Lead, Hoxby for Merck/Millipore Sigma, 2019
  • VP Operations, Berkeley Payment, 2019
  • Director of Operations, Nurun Toronto (Publicis), 2016-2018
  • Director of Project Management, K2 Digital (Klick), 2014-2016
  • Director of Operations, Mate1.com, 2013-2014
  • Project Director, Nurun Montreal (Quebecor Media), 2011-2013
  • Product Manager, CEC Publishing (Quebecor Media), 2010-2011
  • Senior Project Manager, IC Axon, 2008-2010
  • Learning Technologist, VIA Rail, 2006-2007
  • Instructional Multimedia Designer, McGill University, 2004-2006

Qualifications

Education & Certifications

  • MScIE, Executive Master of Science (Innovation & Entrepreneurship)
    HEC Paris
  • MBA, Master of Business Administration (Innovation and Value Chain Management)
    University of Illinois at Urbana-Champaign
  • BA, Bachelor of Arts (English – Cultural Studies, Humanistic Studies)
    McGill University
  • PMP® (Project Management Professional)
    Project Management Institute
  • CSM® (Certified Scrum Master)
    ScrumAlliance

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

Over my career, I’ve led teams large and small in previous roles at Berkeley Payments (financial services), Publicis (advertising), Nurun (web and product strategy & design), Sapient (web development), K2 Digital/Klick (marketing technology), Mate1 (e-Commerce), IC Axon (pharmaceutical sales training), VIA Rail (e-Learning), and McGill University (IT training & support).

I’m an entrepreneur, passionate about startups and innovation, a 3x Founder with one exit to date. I happily serve as a Coach, Advisor, and Mentor to a number of startups.

Recent Work

2023

  • Podcast strategy and production for an international nonprofit organization
  • Fractional product and project management leadership for a global online fashion marketplace

2021-2022: Busy building Cansulta!

2020

  • Finance process analysis, design, and automation for a 200+ person global agency
  • Digital marketing strategy for a language school expanding internationally
  • Leadership & strategy workshops for the leadership team of a large Canadian healthcare provider
  • Process design, documentation, and training for a 75+ person project in 25 countries for a multinational CPG company
  • Netsuite to Zoho Finance migration and configuration for a major agricultural retailer

2019

  • “Big data” Workforce Analysis for a global pharmaceutical company
  • Organizational design and business process optimization (documentation & automation) for a mid-sized FinTech company
  • Project Management and Digital Asset Management tool evaluation for a 500+ person agency
  • Financial growth plan with KPIs, Marketing Plan & CRM strategy for a 10-year-old consulting business

Notable Work History

  • Principal Management Consultant, AKP Solutions, 2018+
  • Co-Founder, VP Operations/COO, Stratenym, 2019-2023
  • Head of Financial Operations, Hoxby, 2020
  • Structure Manager, Hoxby for Unilever, 2019-2021
  • Data Lead, Hoxby for Merck/Millipore Sigma, 2019
  • VP Operations, Berkeley Payment, 2019
  • Director of Operations, Nurun Toronto (Publicis), 2016-2018
  • Director of Project Management, K2 Digital (Klick), 2014-2016
  • Director of Operations, Mate1.com, 2013-2014
  • Project Director, Nurun Montreal (Quebecor Media), 2011-2013
  • Product Manager, CEC Publishing (Quebecor Media), 2010-2011
  • Senior Project Manager, IC Axon, 2008-2010
  • Learning Technologist, VIA Rail, 2006-2007
  • Instructional Multimedia Designer, McGill University, 2004-2006

Education & Certifications

  • MScIE, Executive Master of Science (Innovation & Entrepreneurship)
    HEC Paris
  • MBA, Master of Business Administration (Innovation and Value Chain Management)
    University of Illinois at Urbana-Champaign
  • BA, Bachelor of Arts (English – Cultural Studies, Humanistic Studies)
    McGill University
  • PMP® (Project Management Professional)
    Project Management Institute
  • CSM® (Certified Scrum Master)
    ScrumAlliance

Videos

Alexandra Kapelos-Peters on "Issues 2 Impact" podcast
Alex on "Issues 2 Impact" podcast
yt thumb ihsts podcast
Alex on Urbander's "I Have SOMETHING To Say!" Podcast
yt thumb canwcc spotlight
Canadian Women's Chamber of Commerce: Member Spotlight
yt thumb torontostarts2023
Alex/Cansulta Live in Studio with TorontoStarts

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Products

Reviews

  • Philip S
    5 out of 5

    –

    I had the pleasure of partnering with Alex. On top of being competent in her chosen field, what I do admire of her is her dedication to get the job done satisfactorily, and most of all, her sincerity that she provides value to the people she works with.

  • Steve T
    5 out of 5

    –

    Having collaborated extensively with Alexandra in the past, she is an expert individual with a great sense of business and operations who can really help push a business forward.

  • Kevin L
    5 out of 5

    –

    It was a fantastic experience! Alex suggested fresh ideas that had a meaningful impact on the U+ team and business, and really drove the growth of the organization

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