Alfreda M.
Fractional Capability Strategist
Enhancing Capabilities across all levels of Leadership
Enhancing Capabilities across all levels of Leadership
I partner with organizations to assess, develop, and enhance leadership capabilities across all management tiers– accelerating executive and organizational performance and unlocking hidden potential. My work bridges the gap between current capabilities and peak performance, creating sustainable transformation through targeted interventions and strategic coaching.
As a Top 15 Baltimore coach and ICF Master Certified Coach, I leverage 15+ years of experience working in leadership development, project management, and organizational change.
I offer proven expertise, tailored coaching, measurable results, ongoing support, and sustainable leadership development for long-term success.
Recent Work
BetterUp, Leadership Coaching
“Alfreda McCray– a professional coach for BetterUp has demonstrated a commitment to providing high-quality coaching and expertise in working with top-tier talent within global organizations. For this reason, they have earned the esteemed designation of Fellow Coach.
BetterUp Fellow Coaches are evaluated based on the following rigorous criteria:
BetterUp Fellow Coaches have achieved superior results and satisfaction across their work with clients. They have developed expertise with our processes and platform and are comfortable working within BetterUp standards of coaching. They have passed an evaluation of both coaching standards and practice, and we are confident in their ability to effectively coach individuals across a variety of programs. We would recommend Alfreda McCray as a professional coach.”
Notable Career History
Education & Professional Development
Recent Work
BetterUp, Leadership Coaching
“Alfreda McCray– a professional coach for BetterUp has demonstrated a commitment to providing high-quality coaching and expertise in working with top-tier talent within global organizations. For this reason, they have earned the esteemed designation of Fellow Coach.
BetterUp Fellow Coaches are evaluated based on the following rigorous criteria:
BetterUp Fellow Coaches have achieved superior results and satisfaction across their work with clients. They have developed expertise with our processes and platform and are comfortable working within BetterUp standards of coaching. They have passed an evaluation of both coaching standards and practice, and we are confident in their ability to effectively coach individuals across a variety of programs. We would recommend Alfreda McCray as a professional coach.”
Notable Career History
Education & Professional Development
For Individual Contributors seeking to develop their leadership presence with a focus on skill-building. Includes 6 bi-weekly coaching sessions with foundational support tools and progress tracking....
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Designed for Managers and People Developers with or without direct reports, featuring 6 bi-weekly coaching sessions plus a leadership style assessment that includes comprehensive multi-rater fe...
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Designed for Managers and People Developers with or without direct reports, featuring 6 bi-weekly coaching sessions plus a leadership style assessment that includes comprehensive multi-rater fe...
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Ms. McCray provides absolutely phenomenal work that is client ready on the spot. Her ability to illustrate data and tell a story through visuals is one that I have not seen rivaled as of yet. Ms. McCray is also very detailed and possesses the following skills: technical writer; proposal writing; presenting; coaching; policy analyst; and many more.
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Ayme Pointer –
I most certainly do recommend Alfreda as a competent, creative, and productive visionary. I have worked side-by-side and also under the guidance and direction of Alfreda to provide our federal clients with data analysis, process improvement, team building, executive coaching, and other client directed endeavors. Alfreda leaves a positive mark on those with whom she interacts.