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About Me

Location
Ontario, Canada
Languages
English

Hi, I’m Ethan. As a podcast expert and consultant, I leverage academic concepts to develop custom strategies that help clients find, engage and grow their ideal audience.

Through my experiences as an award-winning broadcaster with a proven track record, I’ve learned what it takes to create standout podcasts both in and out of the studio. Making great content and reaching the right listeners are two very different skills…I can help with both!

My work as a consultant is driven by results. I’ve spoken at international conferences and helped clients land partnerships with TVO and PBS; secure front-page features on Apple Podcasts, Stitcher, and Amazon Music; increase monthly downloads by over 100%; and crack the top 100 Canadian All Podcasts chart on Apple Podcasts.

5.00 rating from 3 reviews
Have you worked with Ethan before?
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5.00 rating from 3 reviews
Have you worked with Ethan before?
Leave a review

Experience

I have developed podcast content, promotions and marketing strategies.

Recently, I have:

  • Conducted psychographic and demographic audience research through self-designed survey tool and interviews with audience members
    • Research used to establish partnerships with TVO and PBS
  • Designed and executed an 8-month marketing and promotions campaign.
    • Secured front page features on Apple Podcasts, Stitcher, and Amazon Music. Resulted in high chart placements: #94 – All Podcasts and #12 – Society & Culture on Apple Podcasts (Canada)
  • Conducted custom market analysis to identify key collaborators, competitors, and guests
  • Advised on podcast content strategy
    • Increased monthly downloads by 100%+
  • Overseen podcast website design and managed web content

My most recent client stated that I was instrumental in launching their podcast’s second season, managing all facets of podcast deployment. They also indicated the effectiveness of my audience growth strategy and fully endorsed me as a recommended expert.

Qualifications

Education & Professional Development

  • Diploma – Radio Broadcasting (Fanshawe College), 2016 – 2020
  • Bachelor of Arts – Media Theory and Production (Western University), 2016 – 2020
  • Master Of Arts – Media Production (Toronto Metropolitan University), 2020 – 2021, 4.28 CGPA
  • ECREA Conference Presenter, 2022
  • MeCCSA Conference Presenter, 2022
  • Mitacs Accelerate Program – Certificate of Completion, 2021

Honors & Awards

Fanshawe College

  • 2018 Corus Talk Radio Scholarship
  • 2020 Bell Media Radio Producer of the Year Award

Western University

  • Western University Gold Medal
  • Western Scholarship of Distinction

Toronto Metropolitan University

  • Aditya Jha Graduate Award in Media Production
  • Graduate Fellowship (x2)
  • Graduate Development Award

Ontario Association of Broadcasters Creative Contest – Winner, 2020

Knowledge Areas Knowledge Areas are the business domains and areas, or specialties, with which consultants, partners, and experts are most familiar.

Industries These are the industries and sectors in which consultants, partners, and experts have demonstrated knowledge and experience.

I have developed podcast content, promotions and marketing strategies.

Recently, I have:

  • Conducted psychographic and demographic audience research through self-designed survey tool and interviews with audience members
    • Research used to establish partnerships with TVO and PBS
  • Designed and executed an 8-month marketing and promotions campaign.
    • Secured front page features on Apple Podcasts, Stitcher, and Amazon Music. Resulted in high chart placements: #94 – All Podcasts and #12 – Society & Culture on Apple Podcasts (Canada)
  • Conducted custom market analysis to identify key collaborators, competitors, and guests
  • Advised on podcast content strategy
    • Increased monthly downloads by 100%+
  • Overseen podcast website design and managed web content

My most recent client stated that I was instrumental in launching their podcast’s second season, managing all facets of podcast deployment. They also indicated the effectiveness of my audience growth strategy and fully endorsed me as a recommended expert.

Education & Professional Development

  • Diploma – Radio Broadcasting (Fanshawe College), 2016 – 2020
  • Bachelor of Arts – Media Theory and Production (Western University), 2016 – 2020
  • Master Of Arts – Media Production (Toronto Metropolitan University), 2020 – 2021, 4.28 CGPA
  • ECREA Conference Presenter, 2022
  • MeCCSA Conference Presenter, 2022
  • Mitacs Accelerate Program – Certificate of Completion, 2021

Honors & Awards

Fanshawe College

  • 2018 Corus Talk Radio Scholarship
  • 2020 Bell Media Radio Producer of the Year Award

Western University

  • Western University Gold Medal
  • Western Scholarship of Distinction

Toronto Metropolitan University

  • Aditya Jha Graduate Award in Media Production
  • Graduate Fellowship (x2)
  • Graduate Development Award

Ontario Association of Broadcasters Creative Contest – Winner, 2020

Ethan's Store

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Reviews

  • Charles D
    5 out of 5

    Ethan Lee is smart, engaged, responsible, honest, well organized, articulate and very capable. He did a fine job as a Mitacs Accelerate research intern with the Agha Khan Museum to help them develop their podcast program.

  • Irene B
    5 out of 5

    EG Lee is very knowledgeable, careful, and conscientious. While he was a production producer on my podcast series, he expertise in many associated arenas (distribution, marketing, etc.) was incredibly valuable. As well, he is clearly an autodidact, who will embrace and absorb new sets of complex information, whatever is required to succeed.

  • Kelly F
    5 out of 5

    Ethan was a valuable consultant resource in supporting the management of the Aga Khan Museum's podcast. His role included research and analysis, marketing planning and project management and he executed each task to the team's satisfaction. He is extremely knowledgeable in the areas of podcast development and deployment and was instrumental in providing much needed skills to support the Museum's in-house team.

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