Fabio B.
Industrial Digital, Brand and Marketing Strategist
Helping industries and start-up renew digital/marketing strategy and brand positioning
Helping industries and start-up renew digital/marketing strategy and brand positioning
How can you help your best-fit customers intuitively understand the value of your solutions? That’s my goal.
Prospects and customers are drowning in an ocean of competitive choices. I help industries tighten and fine-tune their positioning to improve their marketing and sales performance.
A skilled director of digital and marketing with over 15 years of international experience in B2B industrial companies, I help industries and startups define and renew their digital ecosystem and strategy.
In my extensive experience, I have led large teams in EMEA adopting coaching, shaped and defined Go-To-Market sales & marketing strategies in different markets, implemented digital projects engaging Sales, CS, IT and Marketing deptartments, acting as both facilitator and program manager.
Last but not least, I change Industries’ account management model from “spent” to “spending potential” with a data science model.
A structured assessment of company digitalisation level. We will explore digital automation areas not exploited, shaping a brief potential “new way of working”....
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Sustainable Digital Transformation Strategy definition. A complete and robust go-to-market plan to renew the digitalisation level of the Company enabling Depts to automatise repetitive low valu...
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Are you losing business and need to accelerate your profitable growth? This is for you. 3 bold Steps you will find: 1# positioning to defines how your product is different and better, #2 define the strategy to make it clear a...
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Need to accelerate your rate of profitable growth? Awesome, we can. Aligning your sales resources to a clear market segmentation approach you can deliver increased performance driven by Accounts spending potential rather than...
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"I worked closely as peer with Fabio in Markem-Imaje for almost 2 years, he was South Europe CRM Manager with international team partially managed remotely. Fabio has strong people management, change management and coaching skills. He can be assertive and team feel confident to follow him even in transition time and in accepting challenges under his leadership. He builds and manages collaborative relationships at all levels thanks to his empathy and communication skills. Always willing to support and help, a kind of mentor for colleagues. He is result driven, strong business acumen and strategic mindset, excellent planning and organizational skills. During that period, he implemented data visualization models enabling data driven decisions through interactive dashboard and and he was part of b2b ecommerce project, in both cases achieving outstanding results." I’m sure he could be a great resource and asset for any company!
I was thrilled to managed Fabio for 2 years. It is always a pleasure to work with person like Fabio the not only have technical expertise large skills sets but do have a a large bench of soft skills which makes I’m a tremendous leader. Fabio is a real listener able to truly understand human complexity and able to overcome difficulties by an holistic approach of human being and unable to unlock power of people. Futuristic, Calm, Structured, sense of urgency and able to speak to a large audience with capabilities to adapt the content to the audience, I do recommend Fabio for consultant role in is area of expertise. If I would have the possibility in my new managing director role I would hire him without any hesitation.
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Massimo C –
I recommend this person for many reasons, his exceptional analytical skills, his pragmatism, his refined intelligence and culture, his ability to manage and enhance his team, his ability not only to create and manage a project, but above all to present it, involving and convincing all decision makers. In addition to his skills described above, I particularly remember his friendliness, his conviviality, his ability to listen and give precious advice by providing always an enlightening point of view.