John T.
Writer, Value Architect
Find your purpose; share your true value; connect with more people; grow.
Find your purpose; share your true value; connect with more people; grow.
The answers to what you do and why you do it are the foundation of every business. Failing to nail them, owners are forced to compensate by spending countless hours and thousands of dollars convincing people of their worth.
As a writer with a knack for answering those questions, I help owners build that foundation in the form of a Brand Story, then work with them to harness the power of that story, connect with their audience, and grow a purpose-fueled business.
EIO Solutions
I helped EIO Solutions redefine the business they were in and bring two disparate products together under one unified offering.
I provided:
What they had to say:
“We had two main services that we didn’t know how to talk about in the same sentence, but John showed us how they fit together under a bigger, clearer mission. Since then, we’ve gained far more attention from customers, partners, and investors, and our employees feel like they’re working together on something big!”
Education & Work History
EIO Solutions
I helped EIO Solutions redefine the business they were in and bring two disparate products together under one unified offering.
I provided:
What they had to say:
“We had two main services that we didn’t know how to talk about in the same sentence, but John showed us how they fit together under a bigger, clearer mission. Since then, we’ve gained far more attention from customers, partners, and investors, and our employees feel like they’re working together on something big!”
Education & Work History
Build on your foundation, communicate effectively and efficiently, and grow a purpose-fueled business with ongoing support from a Value Architect....
View Details
Discover what you do and why it matters, then create a series of messages that act as a framework for all business decisions and future communications....
View Details
Consultant vetting process
We've set the bar high.
On Cansulta, you will only meet vetted professionals who have passed our rigorous application process.
Our consultants are all experienced, reliable, and knowledgeable, and meet our high professional and ethical standards.
Learn more
Alexandra KP –
Now I understand what "Value Architect" means!
John did a wonderful job of translating a garbled, confusing mess of ideas into a thoughtful set of clear, meaningful, and powerful messages. He is a great communicator who listens carefully to understand people's needs and pains, can synthesize and analyze ideas, and then crafts the right messages. We're now able to simply and clearly articulate the value of our service, and make sure that our messages are effective in reaching our audience. Plus, he's friendly, flexible, collaborative and a pleasure to work with!