Jon G.
Marketing and Strategy Consultant
Helping Startups and Small Businesses Create Winning Products and Strategies
Helping Startups and Small Businesses Create Winning Products and Strategies
I help startups and small businesses craft the strategies they need to grow their businesses. I get excited about understanding target customers, carving out a niche in a market, honing value propositions, building successful go-to-market strategies, crafting excellent stories, and launching products that truly meet customers’ needs.
I love working with scrappy teams focused on getting things done quickly and efficiently. I have taken many new products from concept to launch. While I have experience across most traditional marketing channels, I particularly enjoy employing unique digital marketing strategies and unconventional marketing tactics to get you the right customers at a great price.
If you are a small business looking to launch a new product or brand, improve your growth trajectory, or tackle a difficult strategy problem, I’d love to chat with you.
Marketing Strategy
New Products/Brands
Startups
Education & Professional Development
Notable Career History
Marketing Strategy
New Products/Brands
Startups
Education & Professional Development
Notable Career History
No luck getting your products or services in front of your target customers? Need to try something new? I will create a marketing and advertising plan for you that will outline the best way to ...
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Need help with a marketing or strategy related problem that doesn’t fit into a traditional project listed above? Sounds fun. Reach out to me for a free consultation and we can work something ...
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Starting a company requires a lot of work with little promise of reward. Let me train you and your team over a few weeks to help you validate whether your product and company make sense. Let’...
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In need of a trusted advisor with experience in your industry? Someone to hold you accountable, give you good advice, work through problems, and connect you with other experts? If I am in your ...
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Understanding the competitive landscape is vital to success. Know where your competitors play well and where you play well to help define your unique value proposition and storytelling....
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Having a great team and an amazing product is a wonderful first step, but taking that product to market is a whole different challenge. We will work together to devise your ideal go-to-market...
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After having success with an initial line of products, it is easy to wonder where to go next. I will do a deep dive into your industry, market trends, and your unique strengths and capabilities...
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On Cansulta, you will only meet vetted professionals who have passed our rigorous application process.
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Collette Christensen –
Jon has excellent articulation with the ability to communicate vision with passion and clarity. He is rigorous in his research to intimately understand the industry, category and target consumer for confident strategic management of his portfolio. While at Nu Skin, Jon identified both quick, easy product updates and long-term strategic positioning adjustments to effectively grow our business. One such example is the updated blue light protection claim and marketing of our Eye Formula. Jon identified a trending consumer need and without needed formulation/ingredient changes was able to add the claim to our Eye Formula. He led a Junior Marketing Manager and a team of Designers to create new marketing assets and a demonstration tool to effectively illustrate the new blue light claim. In the initial month of the campaign, our sales of Eye Formula in the United States increased 137% and has since sustained a double-digit increase in revenue. Jon works comfortably and confidently with Executive and entry-level professionals. He is strategic and business-minded with a passion and drive for marketing.