Katherine G.
Brand and Communications Strategist
Tell your story so no one else’s matters.™
Tell your story so no one else’s matters.™
I am a brand and communications strategist who specializes in inspiring your most important audiences and keeping your fiercest competitors up at night.
Whether positioning your brand for growth or acquisition, crafting an irresistible sales or investor pitch, or producing original marketing initiatives, I help you uncover – and lead with – the undeniable reason people should choose you over anyone else.
CLIENT: JONES MEDIA
Role: To capitalize on the opportunities of the Creator Economy, Jones launched The Co, an online platform that published original, syndicated and branded content from its network of social media influencers to over 10 million Canadians. In addition to serving as editorial director, I developed The Co’s vision, mission, key messages and tagline: What’s Next Now. I also authored a weekly blog on media moments that packed an outsized punch (one of which – on Killer Clowns – was retweeted by Margaret Atwood herself!).
Testimonial:
Katherine was fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey. Sarah Bobas VP, Content + Creative Strategy, Jones Media
FOUNDER, TOP BUTTON COMMUNICATIONS
CLIENT: FRESH TV
Role: As longtime Brand + Communications advisor to FreshTV, I guided the company as it evolved from a boutique animation studio to one of the world’s leading producers of family entertainment.
Testimonial: “Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Katherine repeatedly to help us define and refine our brand’s unique, enduring appeal. Katherine’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light. Tom McGillis, President, FreshTV
CLIENT: IKEA CANADA
Role: Leaning into IKEA’s notoriously irreverent brand personality, I devised the national news campaigns and live events that placed the retailer at the centre of funny, relatable lifestyle narratives. In addition to generating millions of dollars in media coverage, winning an ACE award, and adding a new dimension to IKEA’s relationship with its customers, my efforts were profiled in Marketing Magazine when it named IKEA ‘(PR) Marketer of the Year’.
Testimonial: During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends. Laurence Martocq, PR Manager, IKEA Canada
CLIENT: JONES MEDIA
Role: To capitalize on the opportunities of the Creator Economy, Jones launched The Co, an online platform that published original, syndicated and branded content from its network of social media influencers to over 10 million Canadians. In addition to serving as editorial director, I developed The Co’s vision, mission, key messages and tagline: What’s Next Now. I also authored a weekly blog on media moments that packed an outsized punch (one of which – on Killer Clowns – was retweeted by Margaret Atwood herself!).
Testimonial:
Katherine was fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey. Sarah Bobas VP, Content + Creative Strategy, Jones Media
FOUNDER, TOP BUTTON COMMUNICATIONS
CLIENT: FRESH TV
Role: As longtime Brand + Communications advisor to FreshTV, I guided the company as it evolved from a boutique animation studio to one of the world’s leading producers of family entertainment.
Testimonial: “Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Katherine repeatedly to help us define and refine our brand’s unique, enduring appeal. Katherine’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light. Tom McGillis, President, FreshTV
CLIENT: IKEA CANADA
Role: Leaning into IKEA’s notoriously irreverent brand personality, I devised the national news campaigns and live events that placed the retailer at the centre of funny, relatable lifestyle narratives. In addition to generating millions of dollars in media coverage, winning an ACE award, and adding a new dimension to IKEA’s relationship with its customers, my efforts were profiled in Marketing Magazine when it named IKEA ‘(PR) Marketer of the Year’.
Testimonial: During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends. Laurence Martocq, PR Manager, IKEA Canada
Articulate and merchandise your ideas in their most powerful form with engaging, insight-driven content that builds your personal brand and professional network, creates a halo effect for your ...
View Details
Do you know who you are, what you stand for and why your most important audiences should care? It’s time to share your story with the world on what is quite possibly the most visible, valuabl...
View Details
Empower and inspire your team with powerful, bespoke insights that enable them to generate strategic, on-brand content to fill your marketing and communications funnel....
View Details
Positioning your company for launch, investment or growth? This essential and foundational work will charge your brand with meaning, delivering the strategic insights and compelling language ...
View Details
Katherine and Top Button were fundamental in our ability to conquer the challenge of building and launching a new platform. Beyond being a treasure and inspiration to work with, Katherine’s innovative approach to storytelling and communication truly made a difference in our ability to design editorial content and strategies that resonated with our audiences. From both the brand positioning and the editorial standpoint, her guidance and management provided valuable perspective and direction on every step of our challenging journey.
I’ve had the opportunity to work with Katherine for nearly two decades and wholeheartedly recommend her as having one of the most insightful strategic minds of anyone I’ve worked with. Katherine has a unique gift of being able to transfer her insights into powerful copy and thought provoking articles that makes her invaluable in strategic and creative leadership settings.
Fresh TV is a world-leading family entertainment producer. As president, I am continually reassessing our rapidly changing marketplace. I have turned to Top Button repeatedly to help us define and refine our brand’s unique, enduring appeal. Top Button’s analytical, strategic and creative approach have been invaluable in helping us see and present our business in a whole new light.
Top Button delivers a master class on how a big strategic insight can be explained in a simple, accessible idea that has great power and allure. Beyond selling the value of executive coaching and organizational development consulting, Top Button positioned Elevate as the unique, must-have component of the equation.
Top Button helped our team find clarity and poignance in a haystack of existing brand ethos. Their process is designed to take the big and overwhelming and nebulous, and distill it down to compelling truth. In a difficult to differentiate market, they helped us identify unique positioning that we can build upon for years to come. Our brand feels more grounded and customer-driven after having spent time in their capable, creative hands.
Upon returning to Spencer Stuart Canada after several years in our Asia Pacific offices, I looked to Top Button to develop a personal brand proposition that would help me re-enter a competitive marketplace with intent. Quick to grasp a complex category, Top Button framed my go-to-market strategy, delivered the insights and focus that galvanized my efforts, and made the value of my offering abundantly clear to board and CEO audiences
Consultant vetting process
We've set the bar high.
On Cansulta, you will only meet vetted professionals who have passed our rigorous application process.
Our consultants are all experienced, reliable, and knowledgeable, and meet our high professional and ethical standards.
Learn more
Laurence –
During the years Katherine worked with IKEA, our exposure to the media and innovative personality took on a whole new dimension. Thinking outside the box while respecting IKEA values, Katherine delivered time and time again, blending the IKEA spirit of simplicity, humility and innovation with Canadian values and trends.