I help companies develop a “go-to-market" strategy, generate consumer awareness, provide ideas for driving traffic and assist in navigating the media landscape.
As a senior marketing executive with 30+ years of experience at the largest advertising and media agencies, I have worked with some of the world’s most well known brands.
I bring an invaluable skill set in integrated communications management working across traditional media, digital, programmatic, mobile, social, outdoor and experiential media.
I have a track record of innovation and “where do we go next”, client business guidance.
My client engagements involve strategy formulation, research, go to market approach, tactics, media negotiation, analytics, testing, etc.
Recent Work
Notable Career History
A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies.
Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.
Education & Professional Development
Recent Work
Notable Career History
A strong track record with consistent growth and increasing responsibility rising to senior executive at several top New York advertising and media agencies.
Gained invaluable experience in agency operations, media management, strategy, planning, buying and implementation, client relations and business development.
Education & Professional Development
Evaluate the targeting, effectiveness and cost efficiency of specific media vehicles or proposals to support marketing objectives....
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Analyze and evaluate your current in-house media planning capability and output to provide additional insight and an objective point of view....
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Translate business and marketing objectives to executable media and communication strategies, tactics and a blueprint for placement....
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Consultant vetting process
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On Cansulta, you will only meet vetted professionals who have passed our rigorous application process.
Our consultants are all experienced, reliable, and knowledgeable, and meet our high professional and ethical standards.
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Julie Greenhouse –
Randy was always accessible and willing to explain and teach myself and my team how to go about specific tasks. He didn’t just show me how to do tasks, he taught me how to think through the ask and figure out the strategy behind it was so that I could move forward on my own across other projects in the same manner. He was great with clients as he was extremely knowledgeable in our profession and also demonstrated a connection with them personally as well.