Description
We will develop a comprehensive go-to-market and growth strategy, focused on concrete recommendations for growth in the next 3–5 years. The foundational elements of these activities will build off necessary input provided by the client. We will support you with the implementation and management of a mutually agreed-upon plan to achieve awareness, loyalty, association, and perception goals.
Scope:
- Go-to-market strategy: We will work on developing a comprehensive go-to-market strategy that will outline concrete milestones and considerations required to introduce you to the Canadian or American market.
- Business model development: As a go-to-market strategy includes practical strategies and targets for growth, we will develop a business model that builds upon the work you are already doing.
- Sales forecasting: Building off of the previous two elements, we will build a practical sales forecast for the next three years, which considers the reality of where the business is today as well as the forthcoming growth opportunities.
- Sales and marketing evaluation frameworks and KPIs: We will work with Ferris360 to develop an evaluation plan for monitoring brand awareness and growth. This evaluation plan will be used by the Ferris360 team for the ongoing evaluation of brand health and growth milestones.
Deliverables/outputs:
Go-to-market plan: We will outline a strategy for delivery of the new brand’s go-to-market plan and present a three-year vision for its growth prospects under the new business model. Much of this work will be pulled from the investor pitch deck and due diligence documentation, but will be a more detailed, fleshed-out version of what is presented to investors. This plan will provide Ferris360 staff with useful tools to monitor and evaluate the success of the company’s new positioning from a marketing, brand, sales, and impact perspective. Core elements of the go-to-market plan include:
- Business model structure
- Market segmentation and ideal customer profile (ICP)
- Competitive analysis
- Marketing and communications plan
- 3–5 year sales forecast
- Opportunity identification and prioritization
- Market entry and growth strategy
Timing:
- This work typically requires 20 weeks to complete. A specific timeframe for execution will be agreed upon between Client and Consultant after purchase.
Assumptions:
- Client to provide market, industry, competitive, etc., analysis, as well as basic sales forecasts and/or pipeline
- Includes up to 3 rounds of revisions based on Client feedback
- Client will provide constructive feedback and guidance in reviews
- Client will review and accept deliverables within 15 days of final submission
- Client will provide relevant source materials and data, licensed company and brand assets, guidelines, etc.
- Out-of-scope or additional requests will require a separate engagement
