Description
We will refine your segmenting, targeting, and positioning and create clear customer profiles, emphasizing tailored value propositions and positioning statements. This process will focus on effectively communicating the unique benefits of your offerings to resonate with key audiences and differentiate you in the market.
Scope:
- Market Segmentation: This approach will identify the segments most likely to respond to objectives and allow development of targeted value propositions, products, and messaging that resonate deeply with each audience, enhancing engagement, satisfaction, and the overall impact of its training and consulting services.
- Target Market Selection: We will identify and prioritize target segments that align with your business objectives and differentiating factors. This process will involve developing customer profiles for each target segment. To ensure strategic focus, we will establish a mutually agreed-upon framework and criteria to prioritize outreach to specific client segments. This prioritization will help you allocate resources effectively, target high-impact opportunities, and align your offerings with the needs of your most valuable markets.
- Positioning & Value Proposition: Leveraging insights from our analysis of the target market, we will craft a clear and compelling positioning and value proposition for your organization’s goods or services. To support the development of precise and impactful positioning statements, we will create benefit ladders to articulate the material and intangible advantages you provide. Additionally, perceptual maps will be developed for each target segment, visually illustrating how your goods or services are positioned relative to competitors. These tools will ensure that your value is clearly and consistently communicated.
Deliverables/outputs:
Target Market Analysis
Timing:
- This work typically requires 8 weeks to complete. A specific timeframe for execution will be agreed between Client and Consultant after purchase.
Assumptions:
- Includes up to 3 rounds of revisions based on Client feedback
- Client will provide constructive feedback and guidance in reviews
- Client will review & accept Deliverables within 15 days of final submission
- Client will provide relevant source materials & data, licensed company and brand assets & guidelines, etc.
- Out-of-scope or additional requests will require a separate engagement
